Here at Supplement Reviews Lab, my primary goal is to review and promote high-quality supplements. I want to help you stop spending your hard-earned money on supplements that won’t help you and will likely hurt you in the long run.
One thing I realized is that most people do not know how to choose a good supplement. They don’t scrutinize the supplements they purchase enough and are left feeling frustrated when the supplements let them down later.
If I’m describing you, it’s not completely your fault. Supplement companies are very good at marketing and selling their products. They’ve figured out just what to show you and say, to make you buy their product.
Supplement companies will show you the handsome ripped fitness model that swears he uses the supplements. They will hire professional athletes and fitness models to promote the supplement, knowing most people want to be like them in one way or another.
The marketing and sales techniques are so powerful because they sell you hope. You really hope that the supplements will do what they promise. You hope you can look like or be like the people in the advertisements. This can easily lead to buying a bad supplement.
Think about the downside of buying a poor-quality supplement. First and foremost, you’re wasting your money on something that doesn’t work. On top of that, it probably includes questionable ingredients that can screw your body up.
It’s time to put a stop to buying bad supplements. Are you with me? If you follow the 4 steps I lay out below, I guarantee you that the likelihood of ever purchasing a bad supplement again will decrease dramatically.
These are the 4 steps (in order) that I take to make sure that every supplement I purchase is high-quality, effective and worth the money.
# 1-Check reviews
This is the most obvious one however, I find that people often fail to look at a variety of reviews before buying a supplement. They will look at one source, such as the reviews on the company website, and form their purchase decision solely off of that.
I advocate checking out reviews from a variety of places before making a decision. The first place I check for reviews of a supplement is Amazon. Amazon is a double-edged sword because some companies will flood their products with fake reviews, so you have to be careful.
If Amazon sells the supplement you’re looking at, there should be a good amount of reviews, both good and bad. One word of advice however, I have often found that one-star reviews on Amazon are wrong more than they are right.
The second thing I then usually do is a simple internet search for reviews of the supplement. I look for blogs (like this), forums and websites that discuss the supplement. I try to find someone that does a very in depth and thorough review of the supplement.
The third place I read reviews is the website of the company that produces the supplement. Usually this is where the most reviews can be found.
One thing almost every supplement company does is reward customers for providing a review of the supplement. They will usually offer a small amount off of your next purchase if you provide a review of your previous purchase.
While this may seem like the reviews wouldn’t be accurate, keep in mind that the person leaving the review did so because they want money off of their next order. They plan on purchasing again and are clearly enjoying the supplement.
I tend to look at the total number of positive reviews on a supplement company’s website as opposed to the specific reviews, as that tells me whether they have a lot of repeat customers. The more repeat customers they have, the better I feel about making a purchase, as it shows people come back to buy.
The last place I will usually check is YouTube. This is more of a personal issue for me as I’d much rather skim and read reviews than listen to someone blabber on and on.
Most YouTube reviews take too long to get to what you actually want to know. I’m far too impatient for that. The only time I will look to YouTube for reviews is when I cannot find enough reviews in the first three places.
After checking out reviews of the supplement, I then look to check out the company itself.
# 2-Research the company
It’s important to know about the company you are purchasing from. How long have they been around? What’s their philosophy? Where are they made? What market do they cater to? Have they ever been sued or faced legal issues for their supplements in the past?
These are all questions that I want answers to before I agree to send my money to a company. If I don’t feel good about a company, I have a very difficult time justifying purchasing their supplement.
At this point, I am able to figure out whether a company is solely in it to make money fairly quickly. There’s nothing wrong with making money but so many companies are just a flash in a pan. They make a bullshit supplement that they market well and after a year, they’ve made their money and are out of business.
I want to purchase from a company that plans on staying around for a long time. A company that is in it for the long haul knows that they have to take care of their customers and provide quality supplements if they want to survive.
To find out about a particular company, I do an internet search, look at their website and also check YouTube. I try to find negative reviews of a company if possible so I can understand what people are complaining about. It might be something stupid and small or it might be something more concerning.
If you have a hard time finding negative reviews of a company, that’s usually a good sign unless they are a brand new company.
If it’s a brand-new company, you have to do your best and decide whether you’re going to give them a shot. I tend to avoid very new supplement companies. I’d rather let a few people try them out before I send them my money.
# 3- Check social media
This is related to the first two steps but not as important. I always find it beneficial to check social media to see what people are saying about a company and their supplements.
I will check Twitter and Facebook see whether there are any complaints, reviews or discussions about the supplement. There is usually at least some commentary going on if the supplement is fairly popular.
People tend to be more honest on their personal social media accounts than other places than other places online which is why it’s usually beneficial to check it.
Just keep in mind when you do check social media, you may find ambassador accounts for people who promote the company. This is called affiliate marketing.
These individuals are paid a percentage of every sale after they drive a customer to the company’s website. It’s very common with supplement companies.
Ambassadors should be and often are giving their honest review of supplements but sometimes they are just trying to make sales.
# 4-Compare to similar supplements
I want to purchase the best supplement possible. One thing I do to ensure that I do that is to look at the available supplements for any particular supplement category.
When I am looking at purchasing a particular supplement, I will do a search either through the internet or Amazon to find similar supplements.
For example, if I was looking for a grass-fed whey protein, I would look at the top grass-fed proteins on the market and compare them against each other in areas like price, ingredients, reviews and flavors.
When you find a truly great supplement, it will be hard to find others that compare. Most supplements are in the mediocre category. There are very few supplements that are exceptional.
Once I am satisfied that I have found the best supplement available after comparing it to similar supplements, I usually make my final decision whether I am going to make a purchase or not.
After going through these 4 steps, the final decision will be whether you want to purchase the supplement or not. If you follow each of these 4 steps as I’ve explained them, the decision should be an easy one.
As long as I am still feeling good about the supplement after going through each step, I almost always decide to buy it at the end. Most supplements will not make it through this process, but the great ones will.
Now that you have my 4-step process to choosing a good supplement, you can have more confidence during your next purchase that you won’t be wasting your money.
Although this may not work every single time, it will work most of the time. There have been very few supplements that I have wasted my money on lately. If I did, it was because I was in too much of a rush to buy and skipped some of the steps.
It can be difficult to be patient when you really want to try a certain supplement, but it will go a long way to making sure that you made a good choice. You will thank yourself later on.
What process do you go through before you decide to purchase a supplement? I would love to hear your thoughts and questions below!